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KITTING OUT A NATION
Case Study
IRFU x
CANTERBURY
THE BRIEF
Zak Agency brought RAD on board to co-produce the full commercial and editorial campaign for the IRFU's new Training and Legacy Kits - a campaign timed to land ahead of the 2025 Six Nations. We ran a single-day shoot at Dublin's Aviva Stadium, handling production across hero film, cutdown edits, stills, and social assets.
THE RESULT
The campaign ran across broadcast, digital and physical media through the IRFU, Canterbury, and Intersport Elverys - reaching every corner of Irish rugby. The assets set the visual tone for the upcoming tournaments, and demand spoke for itself: the legacy kits sold out within days of release.
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