PULLING IN LISTENERS
Social Media Campaign
COLUMBIA X
AARON ROWE
THE BRIEF
Columbia Records brought RAD in through Sony Music Entertainment to support the launch campaign for Aaron Rowe's debut singles. Our brief was to build profile around a new artist from the ground up - creating a suite of content that could carry four separate single releases across social platforms. We delivered four acoustic session films, one per single, alongside a hero piece for Drawing The Line, plus photography and social cutdowns across the full campaign.
THE RESULT
The campaign ran across Instagram, TikTok and YouTube, accumulating 534.8k Instagram Reels views, 510.5k TikTok views, and 392k YouTube views. On Spotify, the four singles we worked across closed out with a combined 5,078,346 streams. For a debut artist campaign built on acoustic sessions and social content, that's a serious return - and a foundation that gave Aaron's first body of work real reach from day one.
